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Thursday, April 2, 2020

Serena Williams Is Covering The Wheaties Box…And We Only Got One Thing To Say…What The Heck Took Soo Long?


Maybe it’s just me. But am I the only person who just assumed Serena Williams, one of the greatest athletes to ever lace up a pair of tennis shoes had already donned a Wheaties box?

I have 23 grand reasons to assume this would have already happened. Serena you can’t beat me Williams. Serena Grand Slam Williams. Serena snap back Williams, have only now been put on a Wheaties box.

Ok yes, I am irrevocably in love with the fact that this happened. Serena is only the second woman of color to grace the Wheaties box.

Serena says “In 2001, Wheaties paid homage to a true champion and an icon by putting her on the cover of a Wheaties box. Althea Gibson was the FIRST Black Woman tennis player to be on the box. Today, I am honored to be the second.”

Wheaties is in rare company of making Serena come second, and apart from one of her most recent defeats that was questionable this one kind of feels a little better and a little worse at the same time. How did they miss this rock star, once in a generation iconic super woman? Michael Jeffrey Jordan covered the box 14 times! Yes, he is the Goat in basketball for sure, but Serena might go down as the goat of an athlete. She slammed obstacles in grand fashion most the people on the list of Wheaties boxes never had to confront. Jimmie Foxx, Bob Feller, Raymond Berry, Pete Rose, Jim Kelly, Larry Bird, John Elway, Cal Ripken Jr., Babe Ruth, Dan Marino. I mean these are the greats and none have been more an advocate, leveraging their platform, carrying an entire sport on their back quite like Serena.

In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, “The Breakfast of Champions.”

Since 1934 the greats got their due and it’s about time Serena got hers too. Well-deserved and way too late. But I guess late is better than never. This seems to be the common theme when it comes to giving women their due, maybe Serena finally covering the Wheaties box will ignite the fires that set ablaze for women to get equal pay…

Dion Ringgold
Dion Ringgold
Is native to Philadelphia born and bred and studied business at La Salle University. He is the founder and Editor in Chief of InClub Magazine, and creator of The Super Late Show. As a content creator, Dion has been credited with creating and produced podcast for other creatives as well. In Addition to being a bonafide visionary, Dion is a personal stylist, and creative director and self-proclaim movie critic and film enthusiast. Dion has also begun to display that he is a captivating, intelligent, and passionate speaker, fully equipped with wit, and tweetable and repost worthy moments who connects with this generation. Dion has spoken on business panels at La Salle University, as well as spoken at Howard school of business and has been invited back for the last several years to speak to a business class at Penn State University as well as youth conferences. Dion embodies what it means to be a millennial, traditional yet innovative, ambitious yet strategist, and always looking for ways to impact community, contribute to the culture, while being well dressed and living to hear well done.


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