I must admit when I initially heard about grocery delivery services, I thought it wouldn’t last. But I was wrong. Although this type of service has been available for years in wealthier demographics, it’s now becoming popular across various demographics. In the last five years or so more are popping up because smartphones have changed the game.
When an increased use of smartphones, interfaces for websites and mobile apps there’s been an expansion on business models for shopping and delivery.
According to Online Grocery Shopping in the U.S., 2nd Edition, online grocery sales tripled between 2013 and 2018, and are expected to quadruple from 2018 to 2023. Amazon and Walmart are leading with 28% of online grocery sales. But other companies like Instacart, Kroger, FreshDirect, and Peapod are not far behind.
Instacart launched in 2012 and by October 2018, it was reported that Instacart raised $600 million putting its valuation at $7.6 billion. InstaCart partners with local grocery stores to deliver groceries straight to your door and as a new customer, your first delivery is FREE!
If the initial free delivery from Instacart doesn't move you consider some of the other advantages of using a grocery delivery service:
- Saves Money. With Instacart your first delivery is free and from there the more you order the less you spend on the delivery charge.
- Saves Time. Simply order online and go about your day and within a few hours, your groceries are delivered to your door.
- Save Gas.
- Accommodate. Grocery delivery is perfect for those who are not able to leave their home or drive. Even if you don’t utilize or need the service now it’s great to have the service as an option in case a situation arises.
- Less impulsive shopping. No standing in long lines being tempted at the check-out counter.
Photo by Phuong Tran on Unsplash